Advertising Services Addendum

Last updated: September 23, 2026 · Effective for existing customers on October 23, 2026

This Advertising Services Addendum ("Addendum") supplements the MeraFix Terms of Service (the "Terms") between MeraFlow LLC ("we," "us") and you (the "Customer"). It applies whenever we provide consulting or administrative support for your advertising accounts — including Google Ads, Google Local Services Ads ("LSA"), Meta Ads and any similar platform we may support (the "Advertising Services").

What Advertising Services are — and are not. Advertising Services are consulting and administrative support for advertising accounts that you own. We advise you on how to set up and run your advertising, and, at your direction and within the limits you set, we configure and adjust settings in those accounts and report on them. You make the business decisions — whether to advertise, where, for which services and with what budget. We are not the advertiser, we do not buy media, we do not sell or broker leads, we do not receive or hold your ad spend, and we do not provide any guarantee of advertising results. Your advertising is a relationship between you and the Platform; we help you run the account you hold with it.

Recommendations are opinions. Our recommendations, plans, audits, forecasts and reports reflect our judgment at the time, based on data available to us, which may be incomplete or change. They are not promises, and you decide whether to follow them. Following a recommendation does not shift responsibility for the result to us.

Capitalized terms not defined here have the meaning given in the Terms. If this Addendum and the Terms conflict on an advertising matter, this Addendum controls.

1. Definitions

• Platform — Google LLC, Meta Platforms, Inc. or any other advertising network on which we administer an Advertising Account for you, and their respective policies and terms.
• Advertising Account — an account on a Platform in your name (for example, your Google Ads customer account, LSA account or Meta ad account).
• Ad Spend — amounts a Platform charges for placing ads or delivering leads. Ad Spend is billed by the Platform to you.
• Management Fee — the monthly fee we charge for Advertising Services, as published at merafix.com/pricing or stated in your Order Form.
• Average Daily Budget — the average per-day campaign budget configured on a Platform.
• Monthly Spending Limit — the Platform-calculated maximum a campaign may be charged in a calendar month.
• Authorized Budget — the budget level you have authorized us in writing to configure, as recorded in an Order Form, your MeraFix settings, or a written instruction from you. For Local Services Ads it is the weekly budget you have authorized.

2. Your accounts, your money

The Advertising Accounts are yours. You are the account holder and the advertiser of record, you accept the Platform's terms directly, and you own the account history, campaigns, conversion data and any verification or badge the Platform grants you. Ad Spend is charged by the Platform to the payment method you keep on file with the Platform. We never receive, hold, forward or refund Ad Spend, and we do not earn a commission or rebate on it. Our only compensation for Advertising Services is the Management Fee.

3. What you authorize us to do

By enabling Advertising Services you grant us — through the access method the Platform provides, such as a manager-account (MCC) link, an LSA linked account, or a Meta Business partner assignment — authority to act on the Advertising Account on your behalf for the purpose of running your advertising. Within the Authorized Budget, this includes creating, editing, pausing and removing campaigns, ad groups, ads, assets and extensions; choosing and adjusting keywords, negative keywords, audiences, locations, schedules and bids; setting conversion tracking, call tracking and attribution; filing lead disputes and appeals; and generating reports.

We will not, unless you instruct us in writing: change the Platform payment method; accept new Platform legal terms or programs on your behalf where the Platform requires the account holder to do so; open new Advertising Accounts in your name; or configure a budget above your Authorized Budget.

Changes we make are recorded and available to you on request. You may revoke our access at any time through the Platform; revocation ends our ability — and our responsibility — to manage the account from that moment.

4. Budgets

You decide your Authorized Budget and you are responsible for it. An Average Daily Budget is not a hard daily cap.For most Google Ads campaigns, daily billed cost may reach twice the Average Daily Budget, while the monthly limit is generally 30.4 times that budget. Budget changes may recalculate these limits. Local Services Ads charge per lead against a weekly budget as leads arrive. Charges within the Platform's published delivery rules are not over-spending by us. We will not intentionally configure a budget above your written Authorized Budget.

You are responsible for monitoring your Platform billing and for telling us promptly if you want a budget lowered or a campaign paused. We will act on a written instruction to pause or lower spend as soon as reasonably practicable, normally within one business day; charges a Platform incurs before the change takes effect in the Platform are your responsibility.

5. No guarantees

Advertising outcomes depend on auctions, competitors, seasonality, your service area, your prices, your reviews, how quickly you answer, and Platform decisions — none of which we control. Accordingly, we do not guaranteeany of the following, and you should not rely on any figure as a promise: number or quality of leads, calls, messages or bookings; cost per lead or per job; impression share, ranking, position or badge; approval of ads, assets, accounts or verification; the outcome or timing of any lead dispute, credit or appeal; that any lead will convert to a paid job; return on ad spend; or that results shown for other customers, in case studies or in estimates will occur for you. Forecasts, targets and "expected" figures in our plans, reports and conversations are estimates only.

6. Platform policies and decisions

Platforms apply their own policies, verification processes, background checks, licensing and insurance requirements, and enforcement. Ad disapprovals, limited-eligibility statuses, account suspensions, badge removals, lead-credit decisions and similar actions are decisions of the Platform, between you and the Platform. They are not a breach of this Addendum by us. We will explain such actions where we can and, on request, help you prepare an appeal, but we do not control and cannot guarantee the Platform's decision or how long it takes. If a Platform action stops advertising for a period, the Management Fee for that period remains payable and is not refunded or credited, because the work of diagnosing the action, preparing appeals and keeping the account ready to resume continues; you may end Advertising Services under Section 10 at any time.

7. Your responsibilities

You agree to:

• Give us true facts. Everything you provide or approve for ads, landing pages, listings and Platform profiles — legal name, license and insurance status, service area, hours, prices, brands serviced, guarantees and claims about your work — must be accurate and kept current. Platforms treat misstatements as policy violations, and their consequences fall on the account holder.
• Hold the licenses and insurance the Platform requires. LSA in particular requires background checks, licensing where applicable and insurance. Obtaining and maintaining them is your responsibility.
• Answer the phone and act on leads. Responsiveness is a ranking factor on LSA and the difference between a lead and a job everywhere. Unanswered calls, unreturned messages and declined bookings are outside our control.
• Own your landing pages. Pages we generate for you use your data. You are responsible for reviewing them, and for any price, promotion or claim shown there matching what you actually offer.
• Have the rights to your content. Trademarks, logos, photos and text you give us for ads must be yours or licensed to you.
• Comply with law. Advertising, consumer-protection, licensing, telemarketing and recording laws that apply to your business apply to your ads and to the calls and messages they generate. Section 11 of the Terms applies.
• Respond promptly. Some Platform actions (verification, document requests, lead disputes) have deadlines the account holder must meet.

8. Reporting and transparency

We provide reports and summaries — for example a daily advertising summary and job-attribution views — built from Platform data, call logs and your records in the Service. Attribution is an estimate: calls and bookings are matched to ads by rules we describe in the product, and the match can be wrong. Reports are not financial statements and are not a basis for accounting or tax filings.

9. Fees

The Management Fee is stated at merafix.com/pricing or in your Order Form, is billed monthly in advance (Advertising Services have no annual option, even when your platform subscription is billed annually), and is non-refundable, including for periods when a Platform limits or suspends advertising or when you pause campaigns. It does not include Ad Spend, Platform fees, call tracking usage billed under the Terms, or third-party tools you choose to add. We may change the Management Fee for future periods with at least 30 days' notice by email.

10. Term and ending Advertising Services

Advertising Services are month-to-month. Either party may end them by written notice; they end at the close of the month already paid for when notice is given, and no part of the Management Fee for that month is refunded. On the end date we will remove our access or unlink the Advertising Account within ten (10) business days. Your accounts, campaigns, data and history remain yours and remain in the state we last left them; we will pause campaigns before leaving only if you instruct us to. After our access ends we have no responsibility for the account, including any spend it continues to incur under the budgets then in place. We may end Advertising Services immediately if you provide false information to a Platform, ask us to violate a Platform policy, or fail to pay.

11. Limitation of liability for Advertising Services

In addition to Section 17 of the Terms, and to the maximum extent permitted by law:

• our liability for all claims arising out of Advertising Services, in the aggregate, shall not exceed the Management Fees paid or payable by you for the thirty (30) days before the date of the activity first giving rise to the claim — the same measure Google applies to its own advertisers;
• we make no guarantee in connection with Advertising Services or their results;
• Ad Spend incurred within your Authorized Budget and the Platform's published delivery rules is not recoverable from us, including Ad Spend you consider wasted, spent on leads you consider low-quality, or spent in areas or on audiences the campaign settings you approved allowed. This exclusion does not apply to direct damages caused by our breach of a written budget instruction, gross negligence, or willful misconduct;
• we are not liable for any Platform decision, outage, billing error, delivery above budget within the Platform's rules, data loss or change in Platform policy, nor for the acts of call-tracking, telephony or analytics vendors;
• we are not liable for lost profits, lost jobs or lost leads under any theory.

Nothing in this Section limits liability that cannot be limited under applicable law.

12. Indemnification

In addition to Section 18 of the Terms, you will defend, indemnify and hold us harmless from third-party claims, Platform penalties and related costs (including reasonable attorneys' fees) arising out of: facts, content or approvals you provided for advertising; your lack of a required license, insurance or verification; claims by your End Users arising from ads or landing pages that reflect your instructions; and any dispute between you and a Platform.

13. Data

To run and measure your advertising we use conversion data, call logs and recordings, booking and job outcomes from your records in the Service, and Platform reporting. Where you enable Platform features such as enhanced conversions, offline conversion import or call reporting, that data is shared with the Platform under the Platform's terms and our Privacy Policy. You are responsible for any consent your End Users must give for this under applicable law; the Service provides tools to capture it.

14. Meta and other Platforms

This Addendum applies to any Platform on which we administer an account for you. Where a Platform is labeled "coming" or "beta" on our pricing page, Section 3.3 of the Terms (Beta Features) also applies.

15. Changes

We may update this Addendum with at least 30 days' notice by email for material changes. Continued use of Advertising Services after the effective date is acceptance of the updated Addendum; if you disagree, end Advertising Services under Section 10 before that date.

Questions: [email protected] · MeraFlow LLC, 3160 Hwy 21, Suite 103 #2087, Fort Mill, SC 29715