Google Ads for appliance repair — steered by paid jobs, not clicks
Agencies optimize what they can see: clicks and form fills. MeraFix runs your booking system, so your campaigns learn from what matters — which click became a booked, PAID job, and in which ZIP code.
Why appliance repair ads burn money
DIY searches eat budget
“why is my fridge not cooling” clicks cost the same as “fridge repair near me” — but one is a customer and one is a YouTube viewer. Without aggressive, maintained negatives, half a small budget goes to people who will never hire anyone.
Agencies report clicks
A typical PPC report ends at clicks, CTR, and “conversions” — form fills and calls of unknown value. Nobody tells you which campaign produced invoices, because their tools can't see your invoices.
Nobody watches the account
Ads get disapproved, tracking silently breaks, a bid strategy runs away. In an unwatched small account these failures burn weeks of budget before anyone notices.
The part an agency can't do — because it doesn't run your bookings
MeraFix is the system your jobs live in. That closes the loop no outside agency can close:
Revenue per ZIP
Campaigns are steered by which ZIP codes actually make you money. Budget leaves the neighborhoods that click but never book.
Negatives on autopilot
A robot audits your search terms every day and blocks junk before it burns budget — and never touches the words real customers use.
Call tracking (DNI)
Know which ad made the phone ring — calls tie back to their campaign even when the customer never clicked anything.
ROAS to the PAID job
Every click follows through to a booked — and paid — job. Your report shows real return, not clicks and impressions.
Guardrails & alerts
Budget caps, disapproved-ad alerts, broken-tracking watch. A silently failing campaign never burns a week of spend.
Spam-proof lead counts
The AI receptionist screens robocalls and vendors, so your conversion data counts real customers — not junk that inflates agency reports.
What managed ads include
- Campaign structure built for repair search intent — hire-intent keywords, not DIY symptom searches
- 50–150 keywords across your top services × cities
- 3–4 ad copy variants per ad group — written for you
- Negative keywords: boilerplate list + custom for your shop + a daily automated audit
- Geo targeting from your actual service-area ZIPs
- Conversion tracking wired to your MeraFix bookings — the closed loop
- Weekly negatives review · monthly plain-language report · quarterly keyword research
- Ad copy refresh every 60–90 days
Flat, published pricing
Managed Google Ads is $399/mo at the launch rate (through July 31, 2026), then $499/mo — a flat fee, on top of any MeraFix plan. Your ad spend is paid by your card directly to Google (plan on $1,000–2,000/mo for measurable results). We never take a percentage of spend.
For comparison: most agencies won't touch a local account under a $750–1,500/mo minimum, or they charge 15–20% of your spend on top — as of July 2026.
Search campaigns only — Display, YouTube and Performance Max aren't part of the service, because Search is what books repair jobs.
Full pricingDon't want us running the ads? The dashboard is still yours.
Read-only ad attribution is included in every MeraFix plan: connect your Google Ads account and see spend → calls → bookings → paid jobs per campaign. Some shops use it just to keep their agency honest.
Google Ads for appliance repair — FAQ
How much ad budget does an appliance repair shop need?
For measurable results in a metro service area, plan on $1,000–2,000/month of ad spend, paid by your card directly to Google. Below roughly $30/day, Search campaigns struggle to exit the learning phase in this vertical. We'll tell you honestly if your budget is too small to bother — running ads that can't win is worse than not running them.
Do you charge a percentage of my ad spend?
Never. Management is a flat monthly fee ($399/mo launch rate through July 31, 2026, then $499/mo). Agencies typically charge $750–1,500/mo minimums or 15–20% of spend on top — a structure that rewards them for spending more of your money, not for booking more of your jobs.
Who owns the Google Ads account?
You do. We manage campaigns through Google's standard manager-account (MCC) link — the account, the payment method, and every scrap of history stay in your name. Unlink us any time and everything keeps running.
What makes this different from hiring a PPC agency?
Feedback. An agency optimizes toward clicks and form fills because that's all their tools can see. MeraFix runs your booking system, so the campaigns learn from what actually matters: which click became a booked job, which booked job got PAID, and how much it was worth — down to the ZIP code. No agency can close that loop without living inside your CRM.
What about Local Services Ads (Google Guaranteed)?
Supported. Google runs its own screening process for the Google Guaranteed badge — that part is between you and Google — but once you're verified, your LSA leads land in your MeraFix inbox next to calls and texts, and lead disputes are handled from the same screen.
Can I keep my current agency and still use MeraFix?
Yes. Read-only attribution is included in every plan: connect your Google Ads account and you (and your agency) see spend → calls → bookings → paid jobs per campaign. Managed Google Ads is optional — some shops use our dashboard to hold their agency accountable.
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